Tony Camilli

Senior Product Management and Technology Professional

Product Management


Design Thinking

Business Model Development

UX & Design



Professional Summary

2016 - Present

Independent Product Management Consultant & Founder

Self (WireFrameRate, LLC) | Spring, TX

Provide independent Product Management, Innovation and Design consulting.  Founded WireFrameRate, LLC in 2018 with an emphasis on building and commercializing line-of-business iOS apps and providing Product Management and consulting services for businesses transitioning to mobile-first workflows. 

  • Defined new career development experience for leading software development Q&A site.

  • Defined new onboarding experience for leading SaaS CRM platform.

  • Built and released WebFrame Kiosk and WebFrame Kiosk Pro to iOS AppStore achieving positive cash flow in first full quarter on market.

2017 - 2018


HP Inc. | Emerging Compute Solutions | Houston, TX

Led software product management and ITIL-based services definition for device health, security, and manageability for HP TechPulse as part of the HP Device as a Service offering.  Defined the vision and approach for modern multi-OS device management (Apple iOS/macOS, Android, Windows).  Performed analyses and provided recommendations for inorganic (M&A and partnership) opportunities to accelerate product roadmap.

  • Led the analysis and recommendation for HP’s strategic partnership with VMWare for unified endpoint management.

  • Contributed to Device as a Service strategy that received a STAR award at Technology Services World Conference.

  • Presented at numerous company, partner, and industry events and C-level briefings leading to increased awareness and adoption of HP Device as a Service, including key wins with Fortune 500 customers.

2015 - Present

Senior Innovation Product Manager

Solera Holdings, Inc. | Office of the CEO - R3PI1 | Westlake, Texas

Driving innovation concept development within the office of the CEO.  Rapidly prototyping and iterating design and technology concepts for the future of Solera’s businesses, with a focus on mobile application (iOS) design and development.  Working with a small team of full-stack engineers and designers to ideate concepts, prioritize features, and develop minimum viable product.  Contributing in multiple facets from traditional product management, to design, proof-of-concept app development, QA, and more as necessary.

  • IoT technology research and strategy focused on connected car and home.

  • Established a planning funnel, prioritization, and roadmap process to drive rigor into a fast-moving innovation process.

  • Identified and validated data and technology assets from within Solera’s extensive portfolio of companies as well as external partners.

  • Developed near-term roadmap for Solera’s Digital Garage product and requirements for additional capabilities that will be introduced in the coming months.

Manager, Product Management and Planning

2013 - 2015

Hewlett Packard |  Business Personal Systems Software Marketing | Houston, Texas

Player/manager that lead product management and managed the team responsible for planning and strategy of HP Touchpoint Manager.  The team delivered the near- and long-term roadmap and requirements for the product, guided by customer empathy, competitive insights, market opportunities, as well as alignment with internal pan-HP opportunities and initiatives.  Additionally, the team performed business development activities for selected technology partners.

  • Promoted from individual contributor to manager after six months in role

  • Established planning funnel and prioritization process to drive user-focused product planning with necessary business and technical due diligence.

  • Created long-term roadmap and lead roadmap planning and coordination across multiple functions (engineering, marketing, support, operations) and business units.

  • Crafted mobility strategy and executed to release to market.

  • Developed and delivered executive, internal, and external product presentations.

Senior Emerging Technology Specialist

2010 - 2012

Telstra | Chief Technology & Innovation Office | Melbourne, Australia

Provided technology research, analysis, and strategy in the areas of IoT, augmented reality, mobile operating systems, and home networking technologies and standards. Provided input and guidance for Telstra products centered on connected home, connected car, and connected life. Generated new business ideas spanning ideation, technology selection, business case development, market trial and commercialization. 

  • Developed company strategy for Connected Car opportunities and participated on GSMA connected car working group representing Telstra.

  • Created multiple innovation product concepts that were approved by Board of Directors technology subcommittee spanning home automation, cloud computing, voice over WiFi, M2M, etc. and contributing to annual goals for $200M three-year revenue goals.

  • Evaluated 3rd party vendor offerings for business and residential gateways, set top boxes, home media tablets, and various home networking technologies and services.

  • Prepared presentations and other content for the offices of the CTO and CEO for Investor Day, board meetings, event keynotes, etc.

Software Product Marketing Manager

2008 - 2010

Hewlett Packard |  PSG Business Notebooks | Houston, Texas

Promoted high-growth and value-adding opportunities while crafting short-term plans and strategy for both software and business processes. Developed financial, risk, and other business models, analyzed primary and secondary market and financial data, and presented strategic recommendations to senior management. Directed software strategy for mobile thin client products and architected add-on strategy for common desktop/mobile thin client.

  • Worked with services teams to drive new product features/requirements and solution categories (virtualization, bring-your-own-PC, PC power management, etc.).

  • Oversaw 3rd party vendors and pan-HP business units in achieving $15M - $25M annual software revenue.

  • Crafted marketing requirements documents, white papers, and datasheets.

  • Ensured cross-functional alignment of strategic marketing requirements.

  • Recommended strategic approaches to diverse matters including alternate form factors such as mobile thin clients and internet devices, cloud computing paradigms, VoIP communications, and enterprise power management.

Technical Program Manager

2006 - 2008

Hewlett Packard | PSG Business Desktops | Houston, Texas

Drove vendor selection and management practices, considered technical and financial implications, and evaluated SWOT, financial statements, risk, decision analysis, and financial modeling. Coordinated cross-functional and business unit collaboration and communications in order to define plans of record for security strategy implementations with diverse delivery mechanisms over multiple programs.

  • Generated $1.5M divisional revenue with highly successful and on-time delivery of security software and hardware solutions.

  • Reduced costs approximately $3M- $5M in 2007 through vendor risk mitigation.

Systems Software Engineer

2000 - 2006

Hewlett Packard | PSG Business Desktops | Houston, Texas

Reengineered factory processes and developed software to support PC manufacturing efforts with significant cost savings. Spearheaded cross-functional and cross-business unit initiatives to improve manufacturability processes and software development for Windows 2000, XP, and Vista operating systems. Oversaw architecture, mentoring, and delegation, trained internal personnel and partners, and prepared white papers, patent submissions, technical specifications, and client presentations.

  • Provided annual training and ongoing support to solution architect teams on HP and Microsoft technologies, operating system implementation and licensing, and solution strategies.

  • Developed new technologies and products ranging from thin clients, retail point-of-sale, and Consolidated Client Infrastructure (CCI) first as contributing developer, then team technical lead, and finally as lead software developer.

  • Drove multi-million $ cost savings with process reengineering efforts.

Education Summary

2014 - 2015

Stanford University

Certificate | Executive Education - Building Innovative Leaders | Palo Alto, California

Building Innovative Leaders curriculum established by HP, Stanford Graduate School of Business, and Stanford

2005 - 2007

University of Texas

MBA | General Management | Austin, Texas

Primary studies included Strategic Management, Strategic Marketing and Marketing Management, Operations Management, Financial Statement Analysis, Information Technology, and Economics.  Significant research projects included a study of Gazprom and the Russian oil and gas industry, London Clubs International and the gaming industry.

Bachelor of Science | Computer Engineering | College Station, Texas

Primary studies included Computer Science, Electrical Engineering, Digital Logic Design, Operating Systems Design, Human/Computer Interaction, Software Development Lifecycle (Waterfall and Rapid Prototyping), Discrete Mathematics, and Calculus.  Significant research projects included a Linux-based web radio running on a Motorola Crossfire reference board and an analysis of and the emergence of early e-commerce.

Patents and Applications

US Patent 7,739,732 | “Graphical User Interface That Permits the Selection of a Security Setting to Control Access to a Removable Storage Device”

US Patent 8,825,832 | “Method and System for Managing Connections”

US Patent Application 20050251641 | “Componentized Embedded System Information Retrieval”

US Patent Application 20110113425 | “Systems and Methods for Making Software Available for Download”

Skill and Competency Summary


Strong capacity for building and using a network of professionals across functional and business units.  Significant experience managing vendors/partners, often interfacing directly with CxO level management.  Present regularly to senior levels of management including general managers and senior level executives.  Also experienced with training and mentoring/coaching.

Business Acumen

Experienced with primary and secondary market research with an emphasis on strategic product or product feature recommendations.  Financial modeling and forecasting used in evaluating business development opportunities or new market initiatives.  Experienced in various strategy formulation techniques and innovation process methodologies.


Interaction and company representation on multiple standards bodies (DLNA, Wi-Fi Alliance, GSMA, etc.).  Technology trend identification, analysis, and strategy formulation in areas of Information Technology, Connected Home, Connected Car, and Connected Life.